MAM-A is a company which produces extremely high quality and durable discs.
What's better about a MAM-A disc?
#1 The Dye
Since the laser which records the data burns the dye, it is a key aspect of the technology required to manufacture a high-quality CD-R. Indeed, One of MAM's greatest strength lies in its use of the patented Phthalocyanine, the best organic dye currently available.
#2 The Surface
Mitsui/MAM-A discs feature their own "Diamond Coat" surface, which resists scratching and fingerprints. Unlike a pressed CD-ROM, normal CD-R processing leaves the most vital area the most vulnerable. Just below that lacquer surface & reflective layer on top of your disc is the precious dye layer, which is what stores all your data. Scratch the top, and you've got a problem. Mitsui/MAM-A Diamond Coat is an extra hard surface that keeps the data safe.
#3 The Consistency
Every disc Mitsui/MAM-A makes is made to the center of the Orange Book standard. They don't cut any corners with shorter stacking rings (causes static), thinner reflective layers (poor playback on old readers, or dye (100-300 year life vs. 10-30)
Disc-Connect normally uses silver MAM-A discs. For even greater longevity, MAM-A gold discs are available for a $1/disc additional charge.
Learn more about the MAM-A discs at their website.